I launched my minimalist clothing brand ULTIMA in February 2020. It might have been the worst timing, or the best one. Only time will tell. I have a history of launching new businesses during downturns. Back in 2008 I quit my job to launch my first startup. The first two…

As I write this, fires break in the middle of NYC, just an hour away from my peaceful new home in the Hudson Valley. I moved my family here just a few months ago, as if I had a crystal ball telling me to run and hide for the foreseeable…

**The purpose of this article is not to provide an advice on the topic of the 2020 pandemic, but to analyze our collective consciousness around it.** What drives the world for the past few weeks is not a virus or a pandemic, but one basic human instinct. It is the…

In this apocalyptic world of rapid Covid-19 spread and global lockdown, the second most painful type of news, after the daily death toll of people, is the death toll of businesses. …

Watching “American Factory”, the eye-opening documentary backed by the Obamas and nominated for the Oscars, couldn’t come in a more relevant time for me. I was in a midst of manufacturing ULTIMA, my own version of the ultimate dress, and it had to be made in America. As an immigrant…

At the times when fast fashion brands are growing faster than the Chinese economy and the average American throws away 80 pounds of used clothing per year, the last thing we need is another clothing brand. Yet in the beginning of 2020 I decided to create just that, launching ULTIMA…